Beijing free essay sample

I’m going to look at how Beijing’s (while mentioning China) climate will be affected and change if the average temperature will rise, creating global warming around the world. An overview of how Beijing’s weather and climate is currently. Average temperature in January is -7o to -4o C, while average temperatures in July are at 25o to 26  °C. Highest temperature ever recorded is 42 °C and lowest recorded is -27 °C. Annual precipitation is over 600 mm, with 75% of that in summer. Beijing is located in a high pressure area. Under the scorching sun in summer, heavy rainstorms also sees to occur late in the season. The citys climate is a monsoon-influenced humid continental climate characterized by hot, humid summers due to the East Asian monsoons, and generally cold, windy winters that reflect the influence of the vast Siberian anticyclone. Frequent typhoons coming from the Pacific Ocean also influence the city but in a minor scale, most of the typhoons make their direction for Japan and never really reaches into Beijing. We will write a custom essay sample on Beijing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Springtime weather in Asia produces intense wind storm events that can pass over the Gobi Desert along the northern China / Mongolia. These prevailing westerly winds brings dust from the desert and trough suspension carries the sand dust via Beijing and further on. This threatens Beijing by a rolling tide of sand advancing on the capital from the Gobi Desert that is responsible for the massive dust storms every spring. If we then assume that the average temperature is rising, I think that the long term warming will cause a bit more spreading (in number) of natural hazards such as monsoons, (droughts), typhoons leading to more severe rainfall. Since the typhoons never really reaches the city but foremost Japan (due to the coriolis force/effect) the size and number may increase and then there will be more rain. Mostly this happens if the ocean currents are warm. The precipitation from both the monsoons and typhoons but also through convectional rainfall will eventually increase leading to e. g. floods (in coastal areas) and agricultural crops may die or grow (depending of what type of crops and its surrounding) more because of the intense rainfall. The temperature rises heating the land more which makes moist, warm air which becomes less dense and is forced to rise as strong convectional currents. In this picture below you can see were most of the precipitation occurs due to e. g. monsoons in the southern China, in the summer when there is strong solar radiation and the rain period is at its highest in Beijing. If we would see a similar picture but in present time or in about 10 years from now I would say that the color of amount precipitation in Beijing would be more in the blue scale. Because the winds bring more moist and rain clouds since the earth is moving. The climatic change may even change or disrupt the monsoonal pattern. In winter the temperature can be very low but if the global temperature rises I think so will the cold temperatures. It will not be as cold in the future as it is now. The Gobi Deserts sand dunes are already slowly expanding with winds blowing the sand towards the capital. In their wake, these massive dust storms have left entire towns abandoned and refugees left in a high number. The dust storms have probably also brought some weather effects due to the high altitude transportation of the sand. These winds are capable of generating huge yellow clouds of suspended dust which based on the direction of the prevailing wind can be sent out to sea to North America. And even have an impact on the visibility across different regions in the south western United States Part of the reason for why these dust storms are so severe, is maybe because the soil is so loose and fine. In addition to the fact that sandstorms cause such inconvenience in people’s lives, they also influence agricultural production, transportation and shipping, and other industries, and cause serious economic damage. The problem is overgrazing and deforestation which causes many land areas in China to become a desert. Due to this desert spreading that is getting closer to Beijing the government is planning to plant a â€Å"green wall† of millions of trees between Beijing and the sands. The plants should be planted to bind the soil more effectively. Some of the smaller rivers or lakes could even disappear due to the desert spreading cutting of water supply. And the larger rivers that transports some of the melting glaciers from the Himalayas could expand and lead to flooding in some cases. The air pollution from the city results in damage to air and water quality, agriculture and human health, with acid rain falling down. The climatic change will also have a great impact on the economy since they have to prevent some hazard from spreading far too much but the economy will also lose a lot of money if the agricultural farming is reduced every year. But if the rainfall changes the agricultural problem will give the economy a profit. Many people would have to leave their homes to try to find another place to grow their crops or move into the main city to try and find a job. Due to arable agriculture and overgrazing wind removes the soil so that soil erosion occurs. Then, during times of erosive rainfall or windstorms, soil may be detached, transported, and (possibly travelling a long distance) deposited. It has impacts which are both on-site (at the place where the soil is detached) and off-site (wherever the eroded soil ends up). As a conclusion Beijing will probably have more rainfall due to the monsoons and typhoons. The desert will increase or decrease (not expand as much) depending on how much it will rain and if the soil is nutrient enough to let vegetation grow. But if it increases Beijing will suffer from more dust storms as a thick layer of haze that can reduce direct solar radiation, it can have a dramatic impact on the visibility. It will also get warmer in the city since the air pollution is very high making a sort of cover over the area, thereby trapping the sun radiation from going back out into the atmosphere, making it more humid. The temperature will get higher during all seasons but in a slow process. The economic development may decrease because of manly the loss of agricultural land to soil erosion. Beijing free essay sample I’m going to look at how Beijing’s (while mentioning China) climate will be affected and change if the average temperature will rise, creating global warming around the world. An overview of how Beijing’s weather and climate is currently. Average temperature in January is -7o to -4o C, while average temperatures in July are at 25o to 26  °C. Highest temperature ever recorded is 42 °C and lowest recorded is -27 °C. Annual precipitation is over 600 mm, with 75% of that in summer. Beijing is located in a high pressure area. Under the scorching sun in summer, heavy rainstorms also sees to occur late in the season. The citys climate is a monsoon-influenced humid continental climate characterized by hot, humid summers due to the East Asian monsoons, and generally cold, windy winters that reflect the influence of the vast Siberian anticyclone. Frequent typhoons coming from the Pacific Ocean also influence the city but in a minor scale, most of the typhoons make their direction for Japan and never really reaches into Beijing. We will write a custom essay sample on Beijing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Springtime weather in Asia produces intense wind storm events that can pass over the Gobi Desert along the northern China / Mongolia. These prevailing westerly winds brings dust from the desert and trough suspension carries the sand dust via Beijing and further on. This threatens Beijing by a rolling tide of sand advancing on the capital from the Gobi Desert that is responsible for the massive dust storms every spring. If we then assume that the average temperature is rising, I think that the long term warming will cause a bit more spreading (in number) of natural hazards such as monsoons, (droughts), typhoons leading to more severe rainfall. Since the typhoons never really reaches the city but foremost Japan (due to the coriolis force/effect) the size and number may increase and then there will be more rain. Mostly this happens if the ocean currents are warm. The precipitation from both the monsoons and typhoons but also through convectional rainfall will eventually increase leading to e. g. floods (in coastal areas) and agricultural crops may die or grow (depending of what type of crops and its surrounding) more because of the intense rainfall. The temperature rises heating the land more which makes moist, warm air which becomes less dense and is forced to rise as strong convectional currents. In this picture below you can see were most of the precipitation occurs due to e. g. monsoons in the southern China, in the summer when there is strong solar radiation and the rain period is at its highest in Beijing. If we would see a similar picture but in present time or in about 10 years from now I would say that the color of amount precipitation in Beijing would be more in the blue scale. Because the winds bring more moist and rain clouds since the earth is moving. The climatic change may even change or disrupt the monsoonal pattern. In winter the temperature can be very low but if the global temperature rises I think so will the cold temperatures. It will not be as cold in the future as it is now. The Gobi Deserts sand dunes are already slowly expanding with winds blowing the sand towards the capital. In their wake, these massive dust storms have left entire towns abandoned and refugees left in a high number. The dust storms have probably also brought some weather effects due to the high altitude transportation of the sand. These winds are capable of generating huge yellow clouds of suspended dust which based on the direction of the prevailing wind can be sent out to sea to North America. And even have an impact on the visibility across different regions in the south western United States Part of the reason for why these dust storms are so severe, is maybe because the soil is so loose and fine. In addition to the fact that sandstorms cause such inconvenience in people’s lives, they also influence agricultural production, transportation and shipping, and other industries, and cause serious economic damage. The problem is overgrazing and deforestation which causes many land areas in China to become a desert. Due to this desert spreading that is getting closer to Beijing the government is planning to plant a â€Å"green wall† of millions of trees between Beijing and the sands. The plants should be planted to bind the soil more effectively. Some of the smaller rivers or lakes could even disappear due to the desert spreading cutting of water supply. And the larger rivers that transports some of the melting glaciers from the Himalayas could expand and lead to flooding in some cases. The air pollution from the city results in damage to air and water quality, agriculture and human health, with acid rain falling down. The climatic change will also have a great impact on the economy since they have to prevent some hazard from spreading far too much but the economy will also lose a lot of money if the agricultural farming is reduced every year. But if the rainfall changes the agricultural problem will give the economy a profit. Many people would have to leave their homes to try to find another place to grow their crops or move into the main city to try and find a job. Due to arable agriculture and overgrazing wind removes the soil so that soil erosion occurs. Then, during times of erosive rainfall or windstorms, soil may be detached, transported, and (possibly travelling a long distance) deposited. It has impacts which are both on-site (at the place where the soil is detached) and off-site (wherever the eroded soil ends up). As a conclusion Beijing will probably have more rainfall due to the monsoons and typhoons. The desert will increase or decrease (not expand as much) depending on how much it will rain and if the soil is nutrient enough to let vegetation grow. But if it increases Beijing will suffer from more dust storms as a thick layer of haze that can reduce direct solar radiation, it can have a dramatic impact on the visibility. It will also get warmer in the city since the air pollution is very high making a sort of cover over the area, thereby trapping the sun radiation from going back out into the atmosphere, making it more humid. The temperature will get higher during all seasons but in a slow process. The economic development may decrease because of manly the loss of agricultural land to soil erosion.

Free Essays on Memory And Recollection Of The Soul

Memory is mentioned in quite a few philosophical books and dialogues. It is a main theme in both Meno and Confessions of St. Augustine. Meno starts off contemplating virtue and whether it can be taught. This leads the dialogue to the subjects of learning and memory. Memory is also the focus of Book X in Confessions. Socrates asserts that learning is really the soul’s process of remembering what it knew before birth. St. Augustine’s and Socrates’ theories are fairy similar to each others and Plato’s. Socrates believes in anamnesis; the idea that learning truth is really a matter of the soul recollecting what it has learned in previous lives. He often says that he knows he knows nothing, so this is a change because he seems to be very sure of this theory. He believes the soul is eternal and each time it is born it forgets everything it knows and must relearn it. When experiencing something, you are actually relearning what you already knew. He proves this is by asking a young servant of Meno’s geometrical questions. He draws a square and asks the boy if the lines are not equal and if a square can be any size. Socrates continues to ask the boy more complex questions. When he is satisfied, he presents this process to Meno as evidence that learning is in fact a recollection. If the boy was never taught this, how did he come to know the relationship between the diagonal of a square and a square double the area? Socrates concludes this point by adding â€Å"But if he has al ways possessed this knowledge he would always have known; or if he has acquired the knowledge he could not have acquired it in this life, unless he has been taught geometry and every other branch of knowledge. Now, as you say, he was born and bred in your house.† Meno admits that he is certain no one has ever taught the boy geometry. Meno is satisfied with Socrates explanation and even goes as far to call his worlds excellent. Like Socrates, Augustine's answ... Free Essays on Memory And Recollection Of The Soul Free Essays on Memory And Recollection Of The Soul Memory is mentioned in quite a few philosophical books and dialogues. It is a main theme in both Meno and Confessions of St. Augustine. Meno starts off contemplating virtue and whether it can be taught. This leads the dialogue to the subjects of learning and memory. Memory is also the focus of Book X in Confessions. Socrates asserts that learning is really the soul’s process of remembering what it knew before birth. St. Augustine’s and Socrates’ theories are fairy similar to each others and Plato’s. Socrates believes in anamnesis; the idea that learning truth is really a matter of the soul recollecting what it has learned in previous lives. He often says that he knows he knows nothing, so this is a change because he seems to be very sure of this theory. He believes the soul is eternal and each time it is born it forgets everything it knows and must relearn it. When experiencing something, you are actually relearning what you already knew. He proves this is by asking a young servant of Meno’s geometrical questions. He draws a square and asks the boy if the lines are not equal and if a square can be any size. Socrates continues to ask the boy more complex questions. When he is satisfied, he presents this process to Meno as evidence that learning is in fact a recollection. If the boy was never taught this, how did he come to know the relationship between the diagonal of a square and a square double the area? Socrates concludes this point by adding â€Å"But if he has al ways possessed this knowledge he would always have known; or if he has acquired the knowledge he could not have acquired it in this life, unless he has been taught geometry and every other branch of knowledge. Now, as you say, he was born and bred in your house.† Meno admits that he is certain no one has ever taught the boy geometry. Meno is satisfied with Socrates explanation and even goes as far to call his worlds excellent. Like Socrates, Augustine's answ...

Studies on Rhetoric Essay Example | Topics and Well Written Essays - 500 words

Studies on Rhetoric - Essay Example Without knowledge, rhetoric was nothing more than tricking people with emotion. Rhetoric and knowledge combined is the most powerful way of convincing your enemies of your superiority. Aristotle believed good speaking involved two types of proofs. Inartistic proofs were things like facts, statistics and testimonies. Artistic proofs included three categories known as pathos, logos and ethos. Pathos is a proof that appeals to the emotions. Logos is a proof that concerns the use of logic. Ethos is a personal proof. Aristotle believed that every speech had to have all three of these artistic proofs and that they must balance each other. Epideictic discourse is older, according to Jeffrey Walker, than political or legal discourse. This oldest form of rhetoric is used to place blame or to honor a person. The most important thing to be remembered according to Aristotle is that when using this form of rhetoric the speaker musk keep the opinions of the audience in mind as they currently exist towards the subject of praise or criticism. Cicero’s five canons of rhetoric are invention, arrangement, style, memory and delivery. Invention deals with finding a way to persuade the audience through use of past experiences and ingenuity. Arrangement is organizing the argument so it is effective and coherent. Style involves using emotion to be convincing. Memory means speaking without notes or prior preparation and delivery deals with effective use of facial expressions, voice and gestures while speaking. Quintilian believed that the five parts of a speech were the exordium, the narratio, the division, the proof and the peroration. In the exordium, the speaker tries to make an emotional connection with the audience. In the narration the speaker explains the basics of the case through the use of facts. The division is where the speaker lists the points he aims to prove or how he will prove the opponent wrong. The proof is

(Analytical Essay) on the field of International Relations Essay

(Analytical ) on the field of International Relations - Essay Example More specifically, the essay shall highlight on the other alternatives that are existent in an endeavor to maximize the states’ security. The essay shall also shed light on the case of Iran and the alternatives of development of regional hegemony among the members, accessing wealth and achieving nuclear superiority, as factors that would reduce chances of war attempts in the name of securing peace and security. One of the aspects that can allow for peace and security among states relate to development of regional hegemony among the members. According to Richard & Michael, (pp.71), regional hegemony refers to maximizing security in the states so as to avoid a situation whereby the state would be attacked by another. Though analysts hold the view attaining hegemony is almost impossible especially security along the water bodies, a lot of countries have attempted a move to establish hegemony, despite their having minimal resources for the same. This means that all countries always have the hope that they may achieve security through attaining domination over other countries in the region. This can be proven from the example of U.S.A. that has managed to maintain its security through attaining regional hegemony. If this happens, then there is a great likelihood that the fewer cases of war will be witnessed in the globe. In the case of Iran for instance, this country has been seen with a keen interest in the issue of acquisition of nuclear weapons, so as to achieve hegemony in the Persian Gulf and the entire Middle East region. This has been part of the country’s aspiration of for a long time especially under the leadership of Shah. With the country gaining regional superpower, it would automatically gain supremacy, especially having neighbors of the like of India, Israel, and Pakistan amongst others. It is evident that being the center of the regional hegemony, the country would be spared from war scares. On another point of view, accessing wealth is

Organizational Risks & Mitigation Methods Essay Example for Free

Organizational Risks Mitigation Methods Essay As per our discussion last week I’ve prepared this memo that outlines the risks that CWTI faces and methods of mitigation for those risks. The goal of this exercise is to have a starting point for establishing a risk management process within CWTI. Below I’ve identified risks and provided suggested methods of mitigation for each. I’d like to point out that while most of these risks have more than one potential mitigation method, I chose to present the method I believe would be most successful for CWTI. 1.)Risk of fluctuation in foreign exchange rates –USD receivables Mitigate using control method ie. forward contracts, hedging etc. 2.)Risk of fluctuation in interest rates – USD loan Mitigate using control method ie. forward contracts, hedging etc. 3.)Risk of supply shortage/delay due to truck breakdowns Mitigate using diversification ie. Have alternative options of transportation readily available 4.)Risk of losing major customer Mitigate using diversification ie. Try to gain other customers in need of timber 5.)Risk of losing timber licenses Mitigate using control technique ie. Establish strong internal controls regarding the requirement to clear and replant and ensure to measure controls. 6.)Risk of non-compliance with national stock exchange requirements Mitigate using control technique ie. Establish strong internal controls regarding compliance requirements for stock exchange. 7.)Risk of inventory shrinkage due to theft, damage Mitigate using sharing/transferring technique ie. Purchase insurance for buildup of inventory 8.)Risk of supply delay if sawmill equipment goes down, staff turnover/lack of skilled staff Mitigate using diversification technique ie. Have alternative options of production in the event either of these occur 9.)Risk of delay/damage/lost shipment to overseas market Mitigate using sharing/transferring technique ie. Purchase additional insurance that would cover this 10.) Risk of timber market/supply – what if something happens to forest? Fire, bug infestation Mitigate using diversification ie. Find other supplies of timber 11.) Risk of reputation – environmental groups if CWTI doesn’t live up to the clearing/replanting requirement Mitigate using control ie. Establish strong internal controls to ensure all clearing/replanting requirements are being fulfilled. 12.) Risk of not meeting financial obligations due to delayed/infrequent receivables – CWTI operates year round but majority of payment only gets received around December January (based on 60/90 day terms) Mitigate using diversification ie. Find more new customers that require timber throughout the year to balance the cash flow. We can further discuss other mitigation methods should you please. I look forward to your feedback.

Pindar :: essays research papers fc

Classical Mythology PINDAR A PERFECT POET Pindar was born at Cynoscephalae, near Thebes, the member of a noble family. He lived from about 518 B.C. to approximately 438 B.C. Pindar is considered by many to be the greatest lyric poet of ancient Greece. He began writing at a very young age and soon his poetry was popular throughout Greece.   Ã‚  Ã‚  Ã‚  Ã‚  He traveled widely but spent much of his time in Athens and in Sicily at the home of Hieron. This may account for his being enamored with the Olympic games, which he often wrote about. Hiero bred horses and offered his steeds to the athletes to enter in the chariot races. Pindar’s poems often paid tribute to the winner of various events but with out a doubt the chariot races were given his highest praise. Greek society savored these odes for their rich poetic language and imagery, moral ideas, and vivid portrayals of sacred myths.   Ã‚  Ã‚  Ã‚  Ã‚  The poems were not so much an account of the sporting events but what transpired afterward. The storyline or narrative myth was always connected to the winner and ensuing celebration. Each poem meant to be sung with dancing or even a procession for the victor, usually upon the athlete’s return to his home city. Being a deeply religious man with high moral standards, Pindar’s main characters normally displayed the same attributes. Pindar was also famous for being the first Greek writer to speak of the immortality of the soul and judgement by the gods after death.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Pindar is given credit for inventing the Pindaric ode. An ode built of three stanzas - strophe, antistrophe, and epode repeated in series. These stately intricate poems set the standard. They are often referred to as perfect in form and beautiful in language. Of all his poems 45 odes have survived. These make up one of the greatest collections of odes by a Greek author during this time. The forty-five victory odes represent and celebrate triumphs at the four great Panhellenic festivals. The Olympic, Pythian, Nemean, and Isthmian games. Three of the Olympian Odes celebrated the victories of Pindar’s close friend and confidant Hieron. The Nemean and Isthmian Odes concentrate more on wealthy clients and tyrants of the time who perhaps sponsored the athletes. The Pythian Odes were written for the Aeginians; the last of which was dedicated to an Aeginian wrestler, Aristomenes. What makes this poem so noteworthy is the fact it ended with a not e of sadness. Pindar :: essays research papers fc Classical Mythology PINDAR A PERFECT POET Pindar was born at Cynoscephalae, near Thebes, the member of a noble family. He lived from about 518 B.C. to approximately 438 B.C. Pindar is considered by many to be the greatest lyric poet of ancient Greece. He began writing at a very young age and soon his poetry was popular throughout Greece.   Ã‚  Ã‚  Ã‚  Ã‚  He traveled widely but spent much of his time in Athens and in Sicily at the home of Hieron. This may account for his being enamored with the Olympic games, which he often wrote about. Hiero bred horses and offered his steeds to the athletes to enter in the chariot races. Pindar’s poems often paid tribute to the winner of various events but with out a doubt the chariot races were given his highest praise. Greek society savored these odes for their rich poetic language and imagery, moral ideas, and vivid portrayals of sacred myths.   Ã‚  Ã‚  Ã‚  Ã‚  The poems were not so much an account of the sporting events but what transpired afterward. The storyline or narrative myth was always connected to the winner and ensuing celebration. Each poem meant to be sung with dancing or even a procession for the victor, usually upon the athlete’s return to his home city. Being a deeply religious man with high moral standards, Pindar’s main characters normally displayed the same attributes. Pindar was also famous for being the first Greek writer to speak of the immortality of the soul and judgement by the gods after death.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Pindar is given credit for inventing the Pindaric ode. An ode built of three stanzas - strophe, antistrophe, and epode repeated in series. These stately intricate poems set the standard. They are often referred to as perfect in form and beautiful in language. Of all his poems 45 odes have survived. These make up one of the greatest collections of odes by a Greek author during this time. The forty-five victory odes represent and celebrate triumphs at the four great Panhellenic festivals. The Olympic, Pythian, Nemean, and Isthmian games. Three of the Olympian Odes celebrated the victories of Pindar’s close friend and confidant Hieron. The Nemean and Isthmian Odes concentrate more on wealthy clients and tyrants of the time who perhaps sponsored the athletes. The Pythian Odes were written for the Aeginians; the last of which was dedicated to an Aeginian wrestler, Aristomenes. What makes this poem so noteworthy is the fact it ended with a not e of sadness.

Comparison of Two Restaurants

Summary Restaurants business one of major segments of Hospitality industry in United Kingdom. This assessment report mainly focuses on the analysis of two difference restaurants base on food and beverage principles and theories. Here writer selected McDonald’s Hanger lane for fast food segment and O’Neill’s Ealing for fine dining segments. Evaluation process based on the writer experienced of those two restaurants and used meal experienced check list prepared using food and beverage theories and concept. In addition, writer created SWOT analysis for each restaurants for enhance analysis external and internal factors.Comparative analysis done using several topics for improve clear understand for readers. Used difference academic journals, books and reputed web site details for deliver evidence to support the discuss points by acknowledging relevant authors of such valuable sources. In addition, knowledge grab during the class contributed more to complete this asse ssment report. Prominent points highlighted during the conclusion for revise reader attention for such points and end of report provide recommendations to the both restaurants to enhance their business performance.There are main two limitations of this this report, first, all provided recommendations relevant only for discussed two restaurants and difficult to generalised and second, majority of points discussed base on writer experienced and that have possibility of involved of unintentional personal biased. 1. Introduction 2012 restaurants market update of keynote shows that market value increase 1. 7% during the 2011 compare to 2010. Government informed that UK emerging from recession in this year by Wintour and Stewart (2012). This shows the creating good business atmosphere within the UK.Restaurants are one of main business sector within the hospitality industry and it has several types of categories such as fast foods, fine dining and ethnic special. This report mainly focuses on the compare and contrasts the two differences restaurants, based on the writer meal experienced of those two restaurants and finally try to gives suggestions that important for improve customer experience and sale of such restaurants. Here writer selected O’Neill’s Ealing mainly for fine dining restaurants and McDonald’s Hanger Lane t for fast food casual restaurants.This comparative analysis base on the writer experienced of those two restaurants and use Meal experience check list (See Appendix: 1) for evaluate these two restaurants. These two restaurants working on difference market segments, however base on the food and beverage theories can easily analysis and evaluate two restaurants. 2. Overview of Restaurants 2. 1. O’ Neill’s – Ealing O’Neill’s is one of restaurants chain of Mitchells and Butlers PLC operation in England and they are specialisation of Irish foods; however they offer both table d’hotel and A la carte menus.Other than restaurants facilities, O’Neill’s have bar section. This restaurants under the non-captive market and they have powerful strength from the mother company that leader within the UK for Restaurants and Pub including brands like † Harvester† and â€Å"all bar one† (www. mbplc. com). However, Ealing O’Neill’s need to differentiate itself to face greater competition from surrounds restaurants in Ealing area (See Appendix: 2 for SWOT: O’Neill’s Ealing). 2. 2 McDonald’s – Hanger Lane (Near Quill Street) The world’s largest quick chain restaurants and 1200 restaurants located within the UK (www. cdonalds. co. uk). However McDonald’s under semi-captive food market because customers can choice only from offer alternatives. Open in 24 hours and drive through facilities adds more strength for Hanger Lane McDonald’s apart from the reputed global name. (See Appendix: 3 for SWOT: McDonald’s Hanger Lane) 3. Comparative Analysis This comparative analysis and evaluation doing in using separate topics and only consider the restaurants part and not consider their additional activities such as bar in O’Neill’s and drive through process of Mc Donald’s . 1. Service SystemMcDonald’s following fast food service system and O’Neill’s following fine dining service. McDonald’s always follow single point service and take away service; however O’Neill’s use waiter’s assistant systems. Both restaurants service are well maintenance and give good service for customers. Restaurants service systems direct effect of the image of the restaurants and that enhance the customer loyalty. (Ryuet al. 2012) 2. Staff Staffs of both restaurants are well trained and committed to provide full customer satisfaction with higher hygienic practices.All staff members wear proper dress code and very polite and try to pro vide best options for customers. Observed that, McDonald’s staffs mainly follows the grater standardised control procedures and O’ Neill’s staff more empowerment for taken some decisions. Highly standardised lead to more control of staff in Mc Donald’s (Ingram and Jones 1998). Employee empowerment enhance customer responsiveness and as well as employees retention with organization (Ashness and Lashley 1995). 3. Use of Special Equipment and Services Two restaurants always try to use more effective equipment to reduce energy consumption.McDonald’s using high efficiency British Thermal Unit (BTU) fryer to reduce energy consumption and give quick service to customers. O Neill’s also follow green concept and energy consumption reduce strategy (Mitchell and Butler annual report 2011). Card payment accepts by both restaurants that give more convenient for majority of customers. 4. Meal Experience 3. 4. 1 Interior Arrangement, Decoration and Enterta inment O’Neill’s interior design and dining area prepare for more comfortable and classic way for retention customers more time within the restaurants.Arranged seating to facilitate personal and business discussion among the customers and provide slight normal music for give higher feeling to customers. Every Friday and Saturday O’Neill’s provides live music for customers. O’Neill’s provide high class tableware and decoration of all tables. McDonald’s interior design comparatively low and provide plastic chairs and tables and no much intention to keep customers long time in restaurants due to concept of fast food serving (Lillicrap and Cousins 2010). Customers repurchasing behaviour and satisfaction highly depend on customer waiting time in fast foods chain outlet (Law et al. 004). Therefore, McDonald’s basically focus to provide higher number of customers within limited time. O’Neill’s lighting arrangements compa ratively good and it provide more attraction and comfort for long-term discussion. However, McDonald’s hanger lane does not use specific lighting arrangement. 3. 4. 2 Safety and Hygienic Hygienic conditions are higher in both restaurants and displayed the council certificate, safety notice, singe and whole restaurants clean and tidy. This is the last part of the food supply chain and majority of customers believe that restaurants maintain good hygienic conditions (Knight at el. 007). According to the Mitchel and Butler annual report, all food suppliers require to meet British Retail Consortium Global Certificate requirement and need to face regular safety and quality audits. McDonald’s has own food quality audits systems (www. mcdonalds. co. uk). 3. 4. 3. Food Price Price is important factor for purchasing decision of consumer (Mendez et al. 2006). Observed that both restaurants provided good value for money and this confirmed by few consumers in two restaurants as wel l as writer own experienced. However, O’Neill’s need to consider their food price for face competition in Ealing.Competitive pricing lead for price war and that can affect for long term sustainability of business (Davis et al. 2008). 3. 4. 4 Food, Beverage and Menu O’Neill’s provide eight difference menus basically focus in Irish foods and provide special menu for kids and Sunday. On the other hand, McDonald’s provided own menus basically focus on the fast food category. Two restaurants always keep their menus within some limitation with less variation. However, O’ Neill’s menus are very attractive and give full description for customers (see Appendix 4) (http://www. oneills. co. k/oneillsealing). O’ Neill’s provides foods very decorative way compare to McDonald’s (see Appendix 5) and both restaurants provide foods in good temperature. Foods aroma was fantastic in both restaurants that enhance appetite of customer s. Beverage supply was very good in both restaurants. 3. 4. 5 Customer Segments O’ Neill’s major customer range is people who like to go out with business discussion or friends or get some functions to meet each other’s. However McDonald’s major customer range is people who hurry to office or school with kids and back to home at evening.Identify of customer segments is important for sustain in business (Kotler and Keller 2006) 3. 4. 6 Location and Facilities Both restaurants located at very convenient place to consumers, however McDonald’s Hanger Lane have very good vehicle parking facilities O’Neill’s Ealing does not have. McDonald’s Hanger lane located near the traffic colour lights that give added advantage showing their name for majority of customers use Ealing road (see Appendix 6). In addition, MacDonald’s Hanger lane opens 24 Hours for customers. However O’ Neill’s Ealing have open limited time for d ay.McDonald’s provides free Wi-Fi and Baby Changing facilities for their customers. 7. Promotions Both restaurants provide special offer for focus market segments, example that O’Neill’s provide â€Å"Three meals for price two† and McDonald’s provide â€Å"4 weeks for 4 tastes†. Promotions are important for build good customer relationship and attract potential customers (Kotleret al. 2010). 4. Identification of Present trend in Food Industry Both restaurants not properly address present trends and food related health matter witan the UK. One or more than one shows diagnosis or undiagnosed diabetic within 20 people in UK (Diabetic in the UK 2012). 010 NHS data showed that 26% of adults (age above 16) and three of ten boys and girls (age between 2 to 15) showing either overweight or obesity within UK. However, Observed that both MacDonald’s and O’Neill’s not change for their foods for cater this current trend. In addition , predicted 10. 3% increase of the UK vegetarian foods market within next five years and main retailers such as ASDA, TESCO, Morrison and Sainsbury already started their vegetarian series (Keynote Market assessment 2012). However, both McDonald’s and O’ Neill’s not properly address this new market trend in UK. 3. 6 Sales MixObserved that Hanger Lane McDonald’s main sales product is Burgers and other main sales products are sandwiches, dessert, chips and beverages. Proper awareness of sales mixes importance for decide price of products as well as manage revenue (Kotleret al. 2010). However, Irish foods are the main sales products of O’ Neill’s and observed that majority of customers prefer for their Irish foods. 3. 7 Marketing McDonald’s comparatively have powerful marketing strategy than the O’Neill’s. McDonald’s have some benefits of marketing due to global brand and product range is unique for every McDonaldâ₠¬â„¢s.However, each of franchise has limited resource for own marketing process that related for area. McDonald’s have single web site that covering all outlets in UK, however O’Neill’s Ealing has their own web page under O’Neill’s main web (see Appendix 7). This is give opportunity for customers to directly contact Ealing management, find the new functions and specific menus. However, McDonald’s web site is more attractive than O’ Neill’s web site and it include nutritionals value and allergic information of the foods (See Appendix 8).McDonald’s provide special service for their customers â€Å"McDonald’s on your phone† that give location of nearest outlet, menus and latest promotion (www. mcdonalds. co. uk). 4. Conclusion These two restaurants cater their service for difference customer segments in market. However, observed that they always try to dominate in their market segments and very less considerat ion of current market trends in UK such as such as healthy foods and vegetarian foods. Both restaurants committed to give full customer satisfaction and try to attract customers using difference promotion and giving high quality safe foods.Both restaurants have proper identification of own sales mix and they use specific marketing strategy to enhance competitive edge in own market segment. 5. Recommendations All discussion based on these two restaurants and therefore these recommendations relevant only for above two restaurants and difficult to generalised. O’ Neill’s Ealing 1. Enhance variation of foods in menu – This is important to attract customers who have difference needs such as Chinese, Mexican, vegetarian, diabetic foods etc. 2. Consider the food price – Need to consider price of foods with compare competitors especially near the Ealing area. . Separate bar area from restaurants. – Bar together with restaurants area give some interference for family dining. Therefore, important of physical separate of dining area from bar section to attract more families to restaurants. 4. Band competition – They can invite Ealing area musical bands to perform in their restaurants that give more attract of local residents and young people to restaurants. 5. Provide nutritional value in in foods – That important to customer to select best suit foods for them and give attraction of customers. 6.Phone application to customers – iPhone, Android, Blackberry, Ovi – O’Neill’s special promotion, menus and special news, this important to always keep customer live with restaurants. 7. Try to get some parking slot beside road side after discuss with Ealing Council. Especially Friday and Saturday nights. 8. Provide loyalty card to regular customers to enhance revisit of regular customers. 9. Provide discount and promotion during the winter period to attract more customers by considering present positive condition of economic growth of UK. McDonald’s Hanger Lane 1.Increase seating capacity; keep more employees that enhance their attraction of McDonald’s products. 2. Concern of healthy foods and vegetarian foods – Need to consider present market trend of healthy foods, especially foods related to children. 3. Provide more attraction inertial decoration – That gives more attraction of customers to restaurants. 4. Provide attractive lighting system. 5. Provide foods in more decorative way to enhance customers’ attraction. 6. Give some higher consideration and facilities to on-site eating customers like takeaway customers. 7. Try to provide combo pack or student pack for attract families and students. . Install indication board beside Ealing road side before the outlet to enhance remind for customers before see outlet and provide information of additional facilities. 9. 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Physiological and Food quality Description of items |Very |satisfied |unsure |Dissatisfied |Very |Remarks | | |satisfied | | | |Dissatisfied | | |Variation of foods ( Vegetarians or| | | | | | | |diabetic) | | | | | | | |Presentation of food ( Decoration) | | | | | | | |Colour of foods | | | | | | |Taste of foods | | | | | | | |Texture of foods | | | | | | | |Temperature of foods | | | | | | | |Variation of beverage | | | | | | | |Temperature of beverage | | | | | | | |Selection of condiments e. g. alts,| | | | | | | |sauces, pepper | | | | | | | |Portion of foods | | | | | | | |Portion of beverage | | | | | | | |Consumer specific | | | | | | | |Quality of food serve | | | | | | | |General hygienic conditions | | | | | | | Economical and convenient |Description of items |Very |satisfied |unsure |Dissatisfied |Very |Remarks | | |satisfied | | | |Dissatisfied | | |Prices of foods | | | | | | | |Price of beverages | | | | | | | |convenient location | | | | | | |Special offering | | | | | | | |Outdoor catering | | | | | | | |Home delivery | | | | | | | |Past service | | | | | | | |Parking facilities | | | | | | | Service and restaurants conditions Description of items |Ver y |satisfied |unsure |Dissatisfied |Very |Remarks | | |satisfied | | | |Dissatisfied | | |Staff greet pleasantly | | | | | | | |Staff knowing of regular customers | | | | | | | |Staff attention to the customers | | | | | | | |Staff willing to service to | | | | | | | |customers | | | | | | | |Manger attention to customer | | | | | | | |Waiter take order properly | | | | | | | |Staff understand of the products ( | | | | | | | |special offer, prices) to select | | | | | | | |proper food and beverage | | | | | | |Staff friendly and polite | | | | | | | |Service fast and quick | | | | | | | |Staff wearing proper attire | | | | | | | |Decoration of restaurant | | | | | | | | Tidy of restaurants | | | | | | | |Tables are clean | | | | | | | |Tables arrange properly | | | | | | | |Table is enough space to keep foods| | | | | | | |Staff give correct bills and | | | | | | | |changes for customers | | | | | | | |Restaurants open hours | | | | | | | |Staff response when leave the | | | | | | | |restaurants | | | | | | | |External appearance of restaurants | | | | | | | |Interior colour of restaurants | | | | | | | |Temperature conditions in | | | | | | | |restaurants | | | | | | | |Background music | | | | | | | |Live music | | | | | | |Table decoration | | | | | | | |Type of linen | | | | | | | |Appropriate tableware | | | | | | | |Furniture conditions | | | | | | | |Arrange of tables | | | | | | | |Layout of restaurants | | | | | | | |Sign of rest room | | | | | | | |Access of disabilities | | | | | | | |Children play area | | | | | | | |Tidiness of the rest room | | | | | | | Marks Very Satisfied – 5, Satisfied – 4, Unsure- 3, Dissatisfied – 2, Very dissatisfied – 1 Appendix: 2 – SWOT Analysis for O’Neill’s Ealing. |Strengths |Weakness | |Reputed National brand and Mother Company. |In side bar lead to reluctant for family dining especially with | |Specialization of Irish foods. |children. |Performing of Live bands that not in other restaurants near Ealing |No proper parking area. | |area. |Foods price comparatively high. | |Located near the Ealing shopping complex area. |Web site not attractive. | |Bar facilities. | | |Attractive decorations and arrangement. | | |Quality service with experienced staff. | | |Provide decorative foods. | | |High clean and hygienic conditions. | |Eating out increase in UK | | |Quality certification. | | |Opportunities |Threats | |Can provide other specific menus like Chinese and Indian cuisine. |Higher number of competitive restaurants in Ealing. | |Enhance seating facilities. |Less prices foods and drinks introduce by surround restaurants. | |Healthy food e. g. diabetic |Retails group (e. g. TESCO , M & S) introduce they are own foods. | |Attraction can be improved. Majority of customers knowing specialization for Irish foods only. | |Better promotion ability. |Higher control from Mother Company leads less reaction for situation| |Emerge of UK economy from res cission. |and location. | |Showing the nutritional values in foods. |Extreme weather conditions. | |Use of new technology to contact customers. E. g Phone update |Rising of fuel and employee cost. | |Possibility to provide more innovative products. |Majority of customers cut of their eating out during the recession. | | |Increase of number of restaurants direct to price war. |Appendix: 3 – SWOT Analysis for McDonald’s Hanger Lane. |Strengths |Weakness | |Reputed Global Brand. |Seating condition not comfortable. | |24 Hours opening. |Seating capacity very low. | |Drive through Process. |Lighting arrangement not attractive. | |No competitive restaurants nearby. |Less decorative of foods. | |Close to busy Ealing road. |Due to quick service oriented less concern of inside customers. | |Large parking area. |Holidays less vehicles use of Ealing road. | |Wi-Fi facilities. | | |Trained staff. | |Clean and tidy environment. | | |Baby changing facilities. | | |Attractive web site. | | |Phone updates facilities. | | |Quality certification. | | |Opportunities |Threats | |Can increase seating capacity. Possibility of come new restaurants nearby areas. | |Concern of healthy foods. E. g Diabetic |Concern of Healthy foods. | |Introduce specific foods e. g vegetarian, Mexican. |Marketing mainly decide by Head office. | |Attraction can be improved. |Retails group (e. g. TESCO, M & S) start to introduce they are own | |Better promotion ability due to location. |cafe and foods. | |Emerge of UK economy from rescission. |Higher traffic in Hanger Lane during the busy hours, reluctant to | |Introduce of innovative products. |turn for McDonald’s. | | |Extreme weather conditions. | | | | | | Appendix: 4 – O’ Neill’s Menu. [pic] [pic] Source: O’ Neill’s restaurants menu Appendix: 5 – Photo of Decorated O’Neill’s Foods. [pic] Source: Food decoration photo taken from O’Neill’s website. A ppendix: 6 – Location of McDonald’s Hanger. [pic] [pic] Source: McDonald’s Hanger lane photos taken by writer Appendix: 7 – Web page – O’ Neill’s Ealing. [pic] Source: O’Neill’s web page Appendix : 8 – McDonald’s web site with nutritional value and allergic information. [pic] Source: McDonald’s web page